The ITB Berlin 2026, one of the world’s largest and most influential travel trade fairs, recently concluded in Berlin, leaving behind many valuable connections for international tourism businesses. By participating in this year’s event, Mai Chau Hideaway Lake Resort not only shared the story of a resort nestled within the pristine natural landscape of Vietnam’s northwestern mountains, but also introduced international partners to a different perspective on Vietnamese tourism, one where travelers can find tranquility, experience authentic local culture, and enjoy restorative holidays.
Opportunities to connect with international tourism partners
Throughout the event, representatives of Mai Chau Hideaway Lake Resort held numerous meetings with travel agencies, tour operators, and tourism professionals from many countries.
.jpg "Sự kiện ITB Berlin 2026 – một trong những hội chợ du lịch lớn và có ảnh hưởng nhất thế giới – vừa khép lại tại Berlin, để lại nhiều kết nối giá trị cho các doanh nghiệp du lịch quốc tế")
The ITB Berlin 2026, one of the world’s largest and most influential travel trade fairs, recently concluded in Berlin, leaving behind many valuable connections for international tourism businesses
Discussions focused on emerging travel trends in the post-pandemic period, particularly the growing demand for nature-based destinations, eco-resorts, and more personalized travel experiences. In this context, Mai Chau Hideaway was recognized by many partners as a destination that aligns well with the “slow travel” trend, where visitors can enjoy peaceful surroundings, immerse themselves in mountain landscapes, and explore the daily life and culture of local communities.
The European market and growing interest in Vietnam’s eco-tourism
One of the positive signals from ITB Berlin 2026 was the increasing interest among European partners in eco-tourism and nature-based travel experiences in Vietnam.
Many partners noted that European travelers, especially those from Germany, have increasingly sought destinations that are less crowded, rich in natural scenery, and capable of offering authentic cultural experiences. These characteristics are precisely the strengths of Mai Chau - a region known for its lush valleys, traditional villages, and peaceful rhythm of life.
.jpg "Thông qua các cuộc gặp gỡ tại hội chợ, Mai Chau Hideaway đã có cơ hội giới thiệu về vị trí độc đáo của khu nghỉ dưỡng bên hồ Hòa Bình, nơi du khách có thể tận hưởng cảnh quan núi non hùng vĩ, không gian riêng tư và phong cách nghỉ dưỡng gần gũi với thiên nhiên")
One of the positive signals from ITB Berlin 2026 was the increasing interest among European partners in eco-tourism and nature-based travel experiences in Vietnam
Through meetings at the trade fair, Mai Chau Hideaway had the opportunity to introduce the resort’s unique location overlooking Hoa Binh Lake, where guests can enjoy dramatic mountain scenery, privacy, and a nature-inspired style of retreat.
Promoting Vietnam’s tourism to the global market
Beyond being a promotional activity for individual businesses, the participation of Vietnamese resorts in international events such as ITB Berlin 2026 has also contributed to promoting Vietnam’s tourism image on the global stage.
.jpg "Quảng bá hình ảnh, văn hóa Việt Nam")
The participation of Vietnamese resorts in international events such as ITB Berlin 2026 has also contributed to promoting Vietnam’s tourism image on the global stage
This year’s meetings, discussions, and networking activities opened up new opportunities for future cooperation, from developing new tourism products to expanding travel routes connecting Vietnam with European markets.
The event also provided an opportunity for Mai Chau Hideaway to listen to feedback from international partners, helping the resort further refine its hospitality experiences, services, and nature-based activities for international guests.
Looking toward new opportunities for collaboration
After three productive days at ITB Berlin 2026, Mai Chau Hideaway Lake Resort established additional connections with international partners and opened up new opportunities for collaboration aimed at attracting more travelers to Vietnam’s northwestern region.
In the coming period, the resort plans to continue working closely with travel partners to develop sustainable tourism products and create distinctive experiences for international visitors.
Mai Chau Hideaway Lake Resort
Mai Chau Hideaway Lake Resort also expressed its sincere appreciation to partners and industry friends who took the time to meet and exchange ideas during the event. The resort looks forward to welcoming more international travelers to discover the peaceful beauty of Mai Chau in the journeys ahead.